Bubble Tea Craze - Some Factors Driving the UK Boba Hype
Since the 1980s, bubble tea, or boba tea, has been an iconic Taiwanese tea-based drink that has continued to take several countries by storm, including the UK. It typically contains tea, milk, sugar, and chewy tapioca pearls and can be served hot or cold.
As more bubble tea shops open in the UK, Brits continue to enjoy the sweet, refreshing goodness. So what's behind the bubble tea boom? Let's look at why the boba tea craze continues to sweep the UK.
- Social media played a crucial role in publicising the boba hype
The impact of social media on trends is evident in different industries, including the bubble tea business. Because of its undeniably wide reach, the internet became an excellent avenue for marketing and advertising, and even previously unfamiliar delicacies began entering the spotlight.
Boba tea is no stranger to this, as many people, particularly the younger generation, began posting about it on social media.
As the UK hops onto the boba hype, internet users can discover new bubble tea shops and flavours, thanks to Facebook and Instagram. People on the internet can also learn more about bubble tea on Twitter through hashtags such as #bubbletea or #boba.
- It features different flavours and toppings
Bubble tea comes in different delicious flavours, and there's something to suit every taste. Whether you want something sweet or savoury, fruity or herbal, there's always a unique bubble tea flavour you can try.
Some popular flavours include milk tea, oolong tea, green tea, black tea, fruit tea, and herbal tea. At the same time, you can add a personal twist to your order through different toppings, such as tapioca pearls, jelly cubes, fruits, and even coffee jelly.
- It's the perfect go-to drink
In today's fast-paced world, convenience is vital. While you can make bubble tea at home, many people prefer to buy it from their local bubble tea shop, thanks to its portable cup and straw packaging.
Its portable packaging appeals to younger customers looking for quick and easy options. It’s easy to carry around and even sip while walking or travelling.
- It's budget-friendly
Apart from its delicious flavours, another thing about bubble tea is that it's very affordable. Unlike premium coffee cups, you don’t have to break the bank for a quick pick-me-up. A cup of bubble tea usually costs about £3, making it an affordable option for a refreshing drink.
- It can be a healthy drink if you pick the right mix
Lastly, if you pick the right ingredients and avoid extra sugar, bubble tea can be a healthy alternative to sugary soft drinks. Rich in antioxidants and nutrients, tea shows several health benefits, such as boosting the immune system and preventing cell damage.
Brewing the Perfect Cup
Today, bubble tea in the UK is getting well-deserved hype, thanks to social media. Its different flavours and toppings are what make this go-to cup iconic. However, drinking too much can be dangerous for your health, especially if you have unstable blood sugar.
If you’re craving bubble or boba teas in the UK, we create the most visually appealing and innovative refreshments the way you like. Visit us now and get a taste of Square Bubbles!